Brief
Solici monitoring services were used to support the launch strategy for a new oncology product.
Overview
We conducted a 12-month monitoring project on three key competitors and several minor ones providing the client with daily alerts and monthly reports based on primary and secondary insights.
We provided an analysis of the potential impact to the client, along with coverage of three conferences.
Original scope was extended to assess TA developments across broader geographies.
Outcome
We provided the client team with valuable insights into competitor strategy and timelines as they prepared to launch in the US and EU.
Our insights helped to inform the long-term strategy for their flagship asset in both the mono and combo space.