Brief
Support the brand team as they prepare for the launch of new in-class competitors and enter a new therapeutic space with an established product.
Overview
We conducted a 12-month monitoring project of the full competitive landscape (> 70 assets) in two therapeutic indications, with a focus on four key competitors across three major markets; US, EU and Japan.
Client key deliverables included news alerts, quarterly reports and coverage of two major conferences in the US and the EU.
Outcome
The monitoring project provided the client team with invaluable insights in understanding competitor launch strategy and messaging.
Insights enabled the team to refine their activities and messaging platform, to leverage incoming competition.
Our client extended the monitoring project for the third year to an additional therapeutic indication to support its LCM efforts.