Brief
Our strategic workshops supported the launch preparation of a client’s lead asset.
Workshop
Working closely with the Director of Market Insights we developed a strategic competitive workshop where the client team role-played four key competitors.
Detailed workshop briefings were developed and circulated before the workshop to fully onboard the team.
Outcome
Our client was able to pivot elements of their launch strategy in reaction to their new understanding of their competitive environment. Positive feedback about our workshop facilitation and preparation led to CHR winning their twelve-month monitoring project from their existing vendor.
Six months into the monitoring project, the company received approval for its drug and we were able to support them through their launch phase and into consolidation.