Brief
To build a workshop role-playing three key competitors to support brand planning in rare disease indications.
Workshop
We created a bespoke competitive workshop with 40 members of the global team role-playing three key competitors.
We provided detailed workshop briefings to fully onboard the team with a competitor profile, portfolio, clinical developments and commercial strategies.
Outcome
The global team came away from the workshop with a clear picture of company positioning, brand plan and strategies to support their indication expansion.
The workshop led to two additional workshops carried out in the US and Japan to roll-out the brand plan and a 12-month monitoring project.