Brief
To identify and scope potential opportunities to enter the digestive health space in the US and EU.
Overview
The three-month project included secondary and primary research targeting different components of the space highlighting gaps in the treatment algorithms of digestive health diseases.
We screened and analysed the patent landscape to identify innovations in the space, as well as screening and analysing clinical trial developments to highlight potential new entrants and promising MoAs. Primary research with leading KOLs allowed us to match future solutions to existing unmet needs.
Outcome
We provided deep analysis of the digestive consumer health space, identifying key revenue drivers to support the client’s future product strategy. Insights from the project allowed the client to focus their R&D efforts on a prioritised list of opportunities.