Brief
Our conference coverage service provided competitor and KOL insights to support the launch of a new neurodegenerative disease product.
Coverage
Pre-conference we prepared a detailed conference planner of the sessions of interest, and a pre-conference deck highlighting key themes, relevant talks, posters, congress sponsors and exhibitors.
Over the two day conference our primary research provided status updates on key competitor assets and a comprehensive view of KOL perceptions of novel therapies in development —including the client’s.
Insights
The conference coverage provided the client team with valuable insights into competitor strategy, clinical development and regulatory timelines.
This client has since renewed the engagement for two further conferences in the US and in Asia taking place over the next six months.