Head of Solici, PhD
Brendan joined the pharmaceutical industry in 1997 and has worked in several roles spanning Business Analytics, Forecasting, Market Research, Competitive Intelligence, and Brand Strategy across companies including Boehringer Ingelheim, Merck, Amgen, Lundbeck and AstraZeneca. For the last nine years, Brendan has worked in CI consulting, advising several Pharmaceutical and Biotech majors on the development of effective competitive strategies through all CI methodologies.
Since joining CHR, Brendan has held a strong focus on the design and execution of both virtual and in-person competitive strategic workshops to help brand teams refine their strategies and tactics to better manoeuvre against emerging commercial threats.
Away from the office, Brendan is a keen follower of football, being a long-suffering supporter of Bolton Wanderers, and enjoys long walks in the countryside.