Technical Landscapes

Evaluating and analysing your market, product, treatment or therapeutic setting.

We have conducted our research in an average of 34 countries.

Technical Landscapes provide a deep understanding of a product class, technology or market, but can also be used to better understand a therapeutic area or treatment setting. This is often the basis of a portfolio, brand or commercial teams’ strategic decision-making around an initiative, opportunity assessment or market work-up.

We utilise a range of tools and analysis to conduct a thorough landscape survey, assessing market dynamics, trends, drivers and barriers. We underpin our exposure, experience and knowledge of product commercialisation in healthcare, with robust and relevant secondary research supplemented with primary insights from key stakeholders and informative case studies.

During the landscape analysis, CHR may conduct the following analysis to inform the implications and output of your project:

Product and portfolio mapping of key competitors to identify development status and assess future intent as well as deal/ licensing opportunities.

Commercial opportunity assessment analysing potential ROI of a project or how a client could successfully enter and compete alongside established players.

Barrier evaluation of regulatory and manufacturing guidelines to understand impact on market entry and required investment levels.

Partnership mapping highlighting commercialization and distribution relationships and considerations.

Sales forecasts building on concrete market, product and competitor assumptions validated through primary research.

Benchmarking to help build and validate the right TPP (target product profile), differentiation, value proposition or development program.

that take you further.

Solici in Action

Read our case studies to know how we’ve brought opportunity to light through Technical Landscapes.

Identifying opportunities for near-term business expansion in the field of surgical instruments through product distribution licensing

Identifying and scoping potential opportunities to enter the digestive health space in the US and EU

Comprehensive mapping of the hurdles and barriers to entry in the US and EU complex generic space

Solici Services

Explore more services


If you want to find out more about how our Technical Landscapes service can help your business, get in touch with us.