Strategic Workshops

Strategic workshops of all sizes, from 20 to 150 attendees per session.

We design tailored workshops using thoughtfully crafted exercises and flow, to balance competitor role-play or scenario-play, with team self-reflection and planning. Our workshops aim at keeping the process as simple as possible while building around your specific needs, project goal and required outputs. Beyond setting a clear baseline and ‘a share view of reality’, the main focus of the workshop is to help teams better understand their environment and think strategically about their own position in the market while providing a forum to identify gaps, develop solutions and plan as a cross-functional group.

Ahead of the workshop, teams are educated and aligned on a set of scenarios or on the competitor landscape through a short and sharp briefing pack, and through a pre-event teleconference to review the pack and run-through the event agenda. This ensures that ‘working time’ is maximised or that we can run a shorter event.

Strategic workshops are a valuable tool which can be utilised to support a brand team to:

Devise a forward-looking strategy for product development or launch.

Think strategically about brand and competitor positioning for operational-planning.

Prepare the brand team for competitor launch or counter-positioning.

Generate tactical plans to react and adapt to changes in your market environment.

Enable cross-functional multi-market teams to align and re-energise.

Use training tool packages to engage new teams with their competitor environment.