Brief
To Evaluate current lab practices for a specific diagnostic assay in key geographies.
Dive
We conducted a Deep Dive into three geographies, with final reports illustrating primary findings and trends in the use of the assay at issue.
Primary research with over 60 stakeholders, including private and public healthcare providers, laboratory staff and payers in order to shed light on current clinical practices and the reimbursement landscape.
Discovery
Project provided the client with invaluable insights into how to increase testing rates and volumes to support the launch of their pharmaceutical product.