Brief
Consolidating the successful launch of a blockbuster brand, by growing market share and preparing for the launch of a new in-class competitor.
Workshop
We conducted a 100 person two-day workshop with cross functional teams comprising global, regional and country commercial, brand and medical leads.
We designed bespoke exercises for the workshop, with an initial focus on role-playing the key competitor followed by self-reflection exercises to support both global and country level strategy and tactics development, as well as feeding into brand planning.
Outcome
The workshop created a sense of unity and pride, which prepared the team for the launch of a new competitor. Additionally, the workshop was an opportunity for cross-country learning with brand leads sharing anecdotal experiences of how the competitor had been preparing the market for launch.